Vajra Gold and Diamonds (“Vajra”, “We”, “Us”, “Our”) is committed to protecting the privacy and security of personal data of its customers and users. We comply with all applicable data protection and privacy laws in India, including the Information Technology Act, 2000 and related rules, as amended from time to time.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you access or use our website, mobile application, or any other digital platform operated by Vajra (collectively referred to as the “Application”). This policy applies only to users and services within India.

We do not sell, rent, or trade your personally identifiable information. However, we may share your information with trusted third parties who assist us in operating our business, managing our Application, or providing services to you, subject to strict confidentiality obligations.

Information We Collect

Information You Provide Directly

When you use our Application or avail our services—such as creating an account, placing an order, visiting a store, enrolling in loyalty programs, or contacting customer support—we may collect the following personal information:

• Name
• Mobile number
• Email address
• Postal and delivery address
• Login credentials (username and password)
• Billing and transaction details

Information Collected Automatically

When you visit or use our Application, we may automatically collect certain information, including:

• Internet Protocol (IP) address
• Device type, browser type, and operating system
• Pages viewed, links clicked, and time spent on the Application
• Standard server log data

Location Information

We may collect approximate location information (such as city or region) through device settings or third-party services to help identify nearby stores, delivery availability, or region-specific offers within India.

Information from Other Sources

Where permitted by Indian law, we may receive information about you from:

• Publicly available sources
• Marketing partners
• Social media platforms, if you choose to link or interact with our pages

Such information may be combined with the data already available with us.

How We Use Your Information

We use the information collected for the following purposes:

Service Delivery

• To register and manage your account
• To process orders, payments, and deliveries within India
• To provide customer support and respond to queries

Personalization

• To recommend products based on your preferences and browsing history
• To improve your shopping experience

Marketing and Communication

With your consent or as permitted by Indian law, we may send you information about product launches, offers and promotions, and store updates via SMS, phone calls, email, WhatsApp, or in-app notifications.

Analytics and Business Improvement

• To analyze user behavior and trends
• To improve our products, services, and Application functionality
• To conduct internal research and reporting using anonymized data

User-Generated Content

If you submit reviews, feedback, or other content that is publicly visible, we may display or use such content on our Application or promotional materials.

Disclosure of Personal Data

We may disclose your personal data in the following circumstances:

a. Service Providers
We may share your information with Indian third-party service providers such as logistics partners, payment gateways, IT service providers, and marketing agencies. These parties are contractually bound to use your data only for the intended purpose and to maintain confidentiality.

b. Legal and Regulatory Requirements
We may disclose your information to comply with applicable Indian laws, court orders, government requests, or regulatory requirements, or to protect the rights, safety, and property of Vajra and its customers.

c. Business Transactions
In the event of a merger, acquisition, or restructuring within India, your information may be transferred as part of such a transaction, subject to legal safeguards.

Your Rights and Choices

You have the right to:

• Opt out of promotional communications at any time using unsubscribe links or by contacting us
• Review, update, or correct your personal information
• Withdraw consent where applicable, subject to legal and contractual obligations

Data Security

We implement reasonable physical, technical, and administrative security measures to protect your personal data from unauthorized access, misuse, loss, or alteration. While we strive to protect your information, no electronic transmission or storage system can be guaranteed to be completely secure.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required under Indian law.

Third-Party Links

Our Application may contain links to third-party websites or applications. Vajra is not responsible for the privacy practices or content of such third-party platforms. We encourage you to review their privacy policies before sharing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or services within India. Any updates will be posted on our website/Application with the revised effective date. Significant changes will be communicated through appropriate notices.