Founded in 1990 at Karandakkad, Kasaragod, VAJRA opened its doors in the heart of the town at Sri Devi Complex, near the New Bus Stand. What started as a humble jewellery house soon became a cherished destination for families celebrating life’s most precious moments. From weddings and festivals to milestones of love and success, VAJRA became a silent witness to generations of memories.

The name VAJRA, meaning diamond-strong, reflects our foundation. Strength in values. Brilliance in craftsmanship. And an unbreakable bond with our customers.

A Legacy of Craftsmanship

For over three decades, VAJRA has been dedicated to creating gold, diamond, and silver jewellery that blends traditional artistry with refined modern aesthetics. Every ornament is crafted with meticulous attention to detail—right from the purity of metals to the final polish that brings the design to life.

We believe jewellery is not just worn; it is felt. That’s why every collection at VAJRA is designed with care, comfort, and character—ensuring elegance that lasts beyond trends.

Growing with Trust

In 2014, driven by the love and trust of our customers, VAJRA expanded beyond Kerala and opened its second branch in Mangaluru, Karnataka. Located near the historic Car Street, close to the Venkataramana Temple, this branch carried forward the same values that defined our journey in Kasaragod—quality without compromise and service with heart.

This expansion was not just about growth; it was about bringing the VAJRA promise to more families.

What We Stand For

At VAJRA, our focus has always been clear:

• Uncompromising Quality – Certified purity, authentic diamonds, and carefully selected materials
• Wide & Elegant Collections – From timeless traditional designs to contemporary masterpieces
• Precision & Detailing – Every piece undergoes thorough inspection and fine detailing
• Customer Satisfaction – Transparent pricing, honest guidance, and a warm in-store experience

We take pride in helping customers choose jewellery that reflects their personality, traditions, and emotions—not just their style.

The VAJRA Promise

Today, VAJRA Gold & Diamonds stands as a symbol of heritage, trust, and excellence. While our designs evolve with time, our commitment to integrity remains unchanged.

As we continue our journey, we remain devoted to crafting jewellery that celebrates love, culture, and life’s most meaningful moments—just as we have since 1990.